To find ideal clients is the life-blood for all business. All companies want rising sales but also face some level of client attrition over time; the direct opposite of growth. In either case, one of the solutions for both (improving sales results while overcoming some attrition) is the same: more precise market targeting.
Precise market targeting can help any company find new and ideal clients. It can also guide your marketing to become vividly clear about another important marketing fundamental. That each of your products and services has its own distinctive market and should be targeted precisely as such.
To understand and better execute this principle is certain to boost your company’s lead generation and sales rates. How could it not?
In other words, your company should work to get away from indiscriminately throwing a proverbial “big net” over large populations of people, while hoping the right ones are paying attention and will respond. As you likely already know, hope is never a good business strategy.
Precise targeting is a change that is extremely important to the success of both your online and offline marketing efforts; to Identify your ideal clients deeply and to be able to speak to them directly.
Please adopt a goal that only people and companies that represent the true market for your company’s products and services should be hearing from you. No solace can be taken from high volumes of website visitors if your sales numbers aren’t yet satisfactory.
Increasing sales revenues is always the true marketing end-game and you’ll be pleasantly surprised how much your business starts to thrive from this simple shift in perspective and habit.
There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your objective should be to reach only your company’s own services and products purchasers. Precise market targeting can do that for you.
Precise market targeting maximizes the results of your investments.
It doesn’t seem to be understood by many; that attempting to reach a unique market by spreading a wide marketing net is extremely costly for companies in many ways. And to keep doing makes it worse. It’s a significant leakage. Perhaps a frustration for you already?
The wide net practice is a mistake most companies make in the beginning until the correct way is grasped. Some though, perhaps most, never get to reap success with this principle and continue poor targeting practices forever. It can literally crush small businesses and even larger companies too. It’s not a good way at all to find ideal clients.
Certainly, some qualified prospects may be reached with the big net but, for the most part, too many of your ideal prospective clients won’t see your offers and too many non-qualified individuals will.
That is worth repeating. Too many of your ideal prospects don’t see your offers and too many non-qualified people do.
Has your company ever generated large volumes of website visitors but received virtually zero leads or sales as a result? Those “great” website visitor traffic numbers that get most webmasters excited is fool’s gold. Please don’t be fooled by it.
Find ideal clients with better targeting and less money and time spent.
There’s often a tendency to blame the website for its inability to “convert” new clients. Certainly, that notion can be accurate too, but taking a hard look towards how well your business is doing at targeting and reaching your real market is an important element to consider and optimize.
This is not to insinuate that receiving 100% of well-targeted prospects is possible. It’s not. That’s an unattainable ambition but should be your stretch-goal nonetheless. It’s also how better habits are formed.
Wouldn’t it be nice to know that a high percentage of your website visitors, phone calls, Email inquiries, even word-of-mouth conversations are between people who want your products and have the financial means to purchase them too?
Think about the wasted time and money that would go directly to your bottom line or invest elsewhere in your company to help scale any area you’d like.
So, how can you do precise market targeting?
It starts with verifying that your company’s valuable marketing currencies (time and money) are effectively dedicated to the essential elements and your most desired objectives: The job of business marketing is to attract and create the opportunity for you to meet prospects and for them to become new, qualified (soon to be extremely satisfied) and better clients for your company.
Let’s imagine you sell expensive homes or cars. Naturally, you benefit greatly (sell more) if the majority of those who visit your website are high income – high net worth individuals and families. Frankly, from your company’s perspective, these are the only people you can really serve anyway. Showing homes or automobiles to people who can’t afford them won’t benefit anyone.
You will also gain even more just by knowing it to be the case; that most of your visitor traffic is truly qualified and nobody is wasting valuable resources (time and money).
*NOTE: Why is precise market targeting extra important? Because you want to be able to then also retarget those who visited your website. They were qualified, they showed up, but didn’t buy. Not ideal, but that’s actually OK. That doesn’t mean they never will. Perhaps they were distracted or want to think about it more. Retargeting helps you to keep in touch with them, to help ensure they will think about you more today and continue to consider doing business with your company.
**NOTE #2: When precise market targeting is on the minds of everyone in your company, the precision also ensures your marketing content producers accentuate more about what the client would experience, feel and enjoy (benefits) and less about the product itself (features). This is a bonus byproduct that occurs as a result of the acute clarity that comes when your company members practice speaking directly and only to future clients.
Find ideal clients with precise market targeting.
Naturally, you always want to know and experience the effects (leads and sales) that are delivered when ideal and qualified individuals are consuming your marketing content in whatever form and platforms you utilize; especially with your website.
When your company improves and masters reaching its authentic market and when it becomes an inherent business practice, you will have achieved an enormous victory that can become part of your company’s DNA forever.
Why is this a skill you want to be maintained within your company for the rest of its life?
Because precise market targeting is the gift that keeps giving back to you. For as long as you’d like it to.
Where To Find Your New Clients::
“What Platform Makes Finding New Ideal Clients Most Possible?”
Kind regards,
Jim Campbell
In-The-Flow Marketing
Email: Jim@In-The-Flow.com
Phone: 310-487-4306
Website: In-The-Flow.com
P.S. To benefit from all resources including our visceral marketing copywriting, we offer “The 30-Day Marketing Makeover” for company owners and other decision-makers who prefer that I do what’s discussed here, and much more, for them. Please click, call or Email if you’d like to know how you can quickly find ideal clients and begin generating more sales leads for your company.
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