Thanks to the internet, good marketing results and rising sales incomes can be much loftier than merely incremental. Like other investments that compound, good marketing should expand and multiply itself exponentially over time. When you truly determine, define and tap deeper into your market, an extremely powerful business asset materializes. Think virality. Question: Do you feel your compan ...
Simon Sinek put his finger on the best way for companies to encourage more consumers to want to become customers: "Good marketing offers us a view of the world. Bad marketing offers us a product to buy.” His first sentence is a reflection of where the opportunity to grow exists for companies. The second sentence shines a bright light on the problem; something we probably all have witnessed or ...
Do you ever feel exasperated by how much time and money you spend on your content marketing and the disappointing returns it delivers back to you? Take heart, most other companies feel the same about theirs too. One reason why content marketing tends to not produce well is we've reached “information saturation” and it’s now almost impossible for consumers to judge one company from its comp ...
You may know the joke about the guy outside a bar who was seen scuffling around on the ground under a corner streetlight. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?” “No, I dropped them way over there, by my ...
To find ideal clients is the life-blood for all business. All companies want rising sales but also face some level of client attrition over time; the direct opposite of growth. In either case, one of the solutions for both (improving sales results while overcoming some attrition) is the same: more precise market targeting. Precise market targeting can help any company find new and ideal clients ...
To brand yourself, known too as personal branding, is to create opportunities to make your presence more visible to the world, explain more about yourself, share about your overall values and value and to differentiate yourself as an individual. The first hurdle is getting comfortable with the idea of personal branding. And why wouldn’t you want to brand yourself?… You are unique, fascinatin ...
Have you ever asked why your company is spending so much time and money to produce marketing content for the little value it receives back? Most companies wonder the same about theirs too. The reason is that we’ve reached “information saturation” and it’s harder than ever for consumers to separate one (your) company from the others. Though the general idea of content marketing is good a ...
First, a quick assessment to earn more new business on Linkedin… Below are three “Yes/No” questions regarding your current experience with Linkedin: Are you fully satisfied with the results you receive from Linkedin? Is Linkedin truly helping you to grow your business or meet the other objectives you'd like for it? Do you receive a steady flow of new leads, sales, qualif ...
