Simon Sinek put his finger on the best way for companies to encourage more consumers to want to become customers: "Good marketing offers us a view of the world. Bad marketing offers us a product to buy.” His first sentence is a reflection of where th ...
To find ideal clients is the life-blood for all business. All companies want rising sales but also face some level of client attrition over time; the direct opposite of growth. In either case, one of the solutions for both (improving sales results while ...
Have you ever asked why your company is spending so much time and money to produce marketing content for the little value it receives back? Most companies wonder the same about theirs too. The reason is that we’ve reached “information saturation” ...
