Like the character in our picture, the idea of a Unique Selling Proposition (USP) is to stand out, to gain clients’ attention and make a statement that causes competitors to tremble…
What is a USP?
It’s the expression of a very unique proposition to customers that is strong enough to convince them to switch to your brand. A USP is relatively short and clearly differentiates between your services (products) and others in your market. Your service’s USP should make a promise that is kept and guaranteed.
Price is rarely the only reason people buy. They want more than that. Remember the phrase, “put up or shut up?” That’s what USP’s provide to customers.
You certainly know this famous Unique Selling Proposition:
1) “Fresh, hot pizza delivered in 30 minutes or less or it’s free” (Notice that it didn’t even mention if it was good pizza)
How many products can you name associated with these USP’s? (answers below):
2) “When your package absolutely, positively has to be there overnight”…
3) “The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine”…
4) “The quicker picker upper”…
5) “A diamond is forever”…
6) “The best a man can get”…
7) “It’s the real thing”…
8) “We try harder”…
9) “The ultimate driving machine”…
10) “The Greatest Show on Earth”…
Does your company/business have a USP? If not, have some fun, create one and keep improving it until it feels perfect and delivers the intended message. Remember to be unique. Let us know if you’d like some thoughts.
What is In-The-Flow Marketing’s USP?
“We guarantee the results we produce for your company will far exceed your investment.”
Answers: 1) Dominos, 2) Federal Express, 3) NyQuil, 4) Bounty, 5) DeBeers, 6) Gillette, 7) Coca-Cola, 8) Avis, 9) BMW, 10) Barnum and Bailey Circus
ABOUT In-The-Flow Marketing: Based in Redondo Beach (near Los Angeles and Torrance), CA, In-The-Flow maximizes marketing online for companies. If your company desires to develop and implement a results based marketing strategy, contact In-The-Flow Marketing. We guarantee the results we produce for your company will far exceed your investment…
Contact In-The-Flow
Phone: 310-487-4306
Email: Jim@In-The-Flow.com
“The source of all business success is the attraction of customers.” In-The-Flow Marketing
