It started with just a thought. It’s an innovative product; perhaps a problem solving service that people will line up to eagerly purchase. It’s a better way, a better recipe, a better process for something. And the best part? It doesn’t exist yet; not anywhere in our
Read more →We’ve all heard it time and again; that prostitution is the oldest profession in the history of the world. And it’s easy to assume that it’s correct with a shrug and an, “OK, whatever” attitude. But let’s hold the horses one moment to delve further. Because… One,
Read more →The quoted portion is directly from our favorite book on the subject, “The Intelligent Entrepreneur” by Bill Murphy Jr… “Suppose you could get a look at the official records of two navy fighter squadrons. Imagine that these units flew the same airplanes, trained in the same way
Read more →Good marketing is persuasion; not manipulation or trickery. Good marketing is about people, value, products and a vivid message regarding the virtues of each. It’s persuading people to give you a chance to prove why they should choose to do business with your company versus all the
Read more →Though third within the social media hieracrchy (after Facebook and Twitter), Linkedin is clearly the number one platform for online business marketing and networking for professionals. And considering the incredible value it provides, Linkedin for the most part, remains highly misunderstood and underutilized. Linkedin currently has 70,000,000
Read more →There’s only three things which need to happen for a great company to be built. The company/business owner/entrepreneur must: Make it (vision, products, services and support) Sell it (marketing and sales) Look after the money (sound financial practices) That’s it!… But for “greatness” to occur, all three
Read more →Some of marketing and advertising’s best practices are contained within slogans: a great way for people to bond with and remember your company, in just a few words…. Think about how effective and long lasting some slogans have been. How much is a couple of clever words
Read more →What is retarget marketing? It seemed that at every website we visited there was an ad for Nasty Gal staring back at us. Our first thought was that they must be spending lots on online ads (they are). In fact it almost seemed as though they were
Read more →A story about entrepreneurship… In Sunday’s Los Angeles Time Business section was a great article about a very young e-commerce company, Nasty Gal, and its rapid climb to success. Nasty Gal is an example of a great idea for a particular niche, doing things right and making
Read more →Throughout time, there’s been an extremely valuable, life enhancing principle that’s been agreed to and experienced by all of the great thought leaders in history. Buddha, Christ, Aristotle, Disraeli, Ralph Waldo Emerson, George Bernard Shaw, Dorothea Brande, Napoleon Hill, Dr. Norman Vincent Peale and many more all
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