Like the character in our picture, the idea of a Unique Selling Proposition (USP) is to stand out, to gain clients’ attention and make a statement that causes competitors to tremble… What is a USP? It’s the expression of a very unique proposition to customers that is
Read more →Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?” “Put. That coffee. Down. Coffee’s for closers only.” Then: “The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…” Also: “These are the new leads. These are the Glengarry leads. And
Read more →Time is a valuable resource, but as discussed in “Time Management? – No such thing…(Part 1)“, we don’t manage time, we utilize it. We manage our activities. Understanding the distinction between the two seems quite important… Have you ever taken the approach to a day (or perhaps
Read more →We weren’t there but have a strong suspicion that the concept of time came to someone’s mind somewhere between when dinosaurs were eating tops of trees, sinners were picking fruit and fire was discovered. It’s probably safe to say that “principles of time management” writings started showing
Read more →Your marketplace should hear from you through your business to customer marketing. But there is one extremely important “condition” regarding what you express. This is and always has been true…..What you communicate to people must be of legitimate value to them!! No one ever seeks advertising. We
Read more →As we know, money (cash) flows and large accumulations of it are thought of as financial wealth. And we also know that said money usually comes to those who either own or are employed by a company that produces or compensates extremely well. However, while companies and
Read more →The invention of the clothes washer freed up an enormous amount of time for women, who responded by….doing more laundry! It was discovered that the saved time wasn’t necessarily reallocated towards other activities. They just found more wash to do. Today we use our computers, smartphones and
Read more →Buyer persona’s are fictional characters created for marketing to represent the different user types, attitudes or behaviors of a target segment. They’re very specific groups within your (core) market and developed to help become crystal clear about who clients and customers really are. Particular persona’s might use
Read more →It’s law; when we work hard at something but don’t receive desired results, it’s because there’s things we don’t know. This applies in most aspects of life. Often we repeat the same or similar things many times (forever?), even when we know they’re not working. That’s been
Read more →The words (we) add true value might be the most misused words currently in the marketing and sales professions. Per Webster: true, a., reliable, certain, reality, not false, truthful, legitimate, genuine value, n., that quality of a thing according to which is thought of as having desirable,
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