Remember Napster… …the online service which enabled people to illegally trade and download music to their computers for free? I’m sure that you do. You’ll also likely recall that Napster had the record companies, publishers and distributors stumped for years regarding how to combat the piracy of their
Read more →Effective marketing requires an ability to be virtually in the minds of your specific target audience. For many companies, that intended (and sometimes necessary) market is the affluent. The thought is to consider transforming your business to market to, appeal to and attract the affluent spender. This
Read more →Dear Friend, This story is about a father of a disabled child, in his case, a son named Shaya. It was originally reported in the New York newspapers. It was so touching, it spread like wildfire across the internet, and many began to question, “Did this really
Read more →When you meet someone in person, the first thing they’ll do is look at you. Once that’s begun: 1) The first order of business is to identify who you are. 2) Next they verify whether they already know you or not and, in either case, automatically calculate
Read more →Dear Friend, I hope all is well, in every way, for you and yours. Within the classic and generous gift that we all received, “The 7 Habits of Highly Effective People” by Stephen R. Covey was Habit #2: Begin With The End In Mind You’re probably familiar.
Read more →Dear Friend, I’d like to share a personal realization with you which came during a recent conversation… While at my favorite coffee shop yesterday morning, a friend, Kimberly, asked of me, “Do you know of anyone who might like and would be a good candidate for selling
Read more →“You have to think big to be big.” -Claude M. Bristol (1891-1951) Claude Bristol spent many years studying and contemplating the power of thought. He assumed others knew something about it but, for the most part, he was wrong. Strangely, he found that most people go through
Read more →It seems like a bit of a funny notion at first…. But it’s a real concern and a reason why corporations appoint boards of directors. Their desire is to prevent it from happening to their company and it is: The fact that companies can actually develop comfort
Read more →If we want it to happen, we must make it happen. If we just let it happen, we won’t like what happens… With sincere apologies to “The Law of Attraction” and “The Secret”, the statement above is the real deal… In business or any other aspects of
Read more →Successful marketing begins with clarity… By being clear within our own minds about who our prospective (future) clients are. Then by conveying why they will choose to do business with us versus any and every other option available to them in the industry that we serve. CLICK
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