Successful marketing begins with clarity… By being clear within our own minds about who our prospective (future) clients are. Then by conveying why they will choose to do business with us versus any and every other option available to them in the industry that we serve. But
Read more →Because he could be very hard on people around him, Steve Jobs may not have been someone who we’d draw up as a perfect human being. But he sure demonstrated much about what we’re ultimately capable of. That’s the part of Steve Jobs that we should consider
Read more →Though third within the social media hieracrchy (after Facebook and Twitter), Linkedin is clearly the number one platform for online business marketing and networking for professionals. And considering the incredible value it provides, Linkedin for the most part, remains highly misunderstood and underutilized. Linkedin currently has 63,000,000
Read more →We all remember Napster, …the online service which enabled people to illegally trade and download music to their computers for free. You’ll also likely recall that Napster had the record companies, publishers and distributors stumped for years regarding how to combat the piracy of their content…licensed music. While
Read more →Many problems can ruin a company, but there’s one that’s especially deadly – the inability to bring in new clients… The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed
Read more →Understanding Future Clients’ Thinking and Behaviors Do you know who your future clients are and where they’ll be coming from? Do you know which platforms they most frequently visit on the Internet? Is your company’s online marketing on the very same platforms that your future clients frequent?
Read more →Being a target for criticism from customers and employees is uncomfortable. Asking to be criticized is even more so… Built into our brains are mechanisms designed to defend against criticism. That’s why we don’t like it. Possessing the ability to overcome our own mental infrastructure, to then
Read more →If you want it to happen, you must make it happen. If you let it happen, you won’t like what happened… With apologies to “The Law of Attraction” and “The Secret”, the statement above is the real deal… In business or any other aspects of life, setting
Read more →The gentleman in the picture, a business owner, is pondering what to do about his employee from hell. This particular employee shows up to work everyday but refuses to do anything more than go through the motions. Good money has been paid. Expectations were high, but reasonable,
Read more →Every company should provide something that transcends even its own services and products. That which makes one different… While performance of services or delivery of products are at the heart of most transactions, there’s usually room for more. Charles Revson, founder of Revlon, provides a great example
Read more →
