It’s law; when we work hard at something but don’t receive desired results, it’s because there’s some things we don’t know. This applies in most aspects of life. Often we repeat the same or similar things many times (forever?), even when we know they’re not working. That’s
Read more →The words (we) add true value might be the most misused words currently in the marketing and sales professions. Per Webster: true, a., reliable, certain, reality, not false, truthful, legitimate, genuine value, n., that quality of a thing according to which is thought of as having desirable,
Read more →Whenever creating a new webpage, blog article, video or anything else of a content nature, we should, at the same time, always be crafting an overall objective, strategy and plan for that article, page, etc. Questions such as: “What do I ultimately want to achieve as a
Read more →Once a company concludes creation of its first product, its marketing then becomes the most important aspect of its business from that moment on. New products and brands will later be developed that require support. Customer service and all other departments must perform, but it’s the marketing
Read more →Everybody loves positive experiences and we all spend parts of our lives thinking about and pursuing them for ourselves. But how much thought and energy do we invest on ensuring everyone who comes into contact with us truly has a positive experience as a result of that?
Read more →Apparently Einstein said it first (he called it insanity), “A person can’t keep doing the same things over and over and expect different results.” Makes sense and easy enough to understand. So why would we do it? If and when we do it, it’s because of the
Read more →Business owners can be a cautious group. Many (more than 50%) still have very little presence online. The Internet’s not going anywhere so hesitancy and delay can stall desired results (healthy bottom lines, growth). Many owners look at today’s technology through eyes of risk, fear and apprehension
Read more →We recently had the opportunity to meet Mathew and Tyler Owens who own and operate OCG Properties, a company based here in Southern California. OCG provides a turnkey real estate investment opportunity for investors who seek a financial vehicle of that nature. In essence, OCG purchases a
Read more →The difference between inbound and outbound marketing is a lot like two different patrons at your local Starbucks: Gentleman #1, though a regular visitor, doesn’t take the time or consideration to get to know people, walks around interrupting and intruding, talks about himself, becomes identified as a
Read more →Your marketplace should hear from you through your business to customer marketing. But there is one extremely important “condition” regarding what you express. This is and always has been true…..What you communicate to people must be of legitimate value to people!! No one ever seeks advertising. We
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