As we know, money (cash) flows and large accumulations of it are thought of as financial wealth. And we also know that said money usually comes to those who either own or are employed by a company that produces or compensates extremely well.
However, while companies and individuals may generate significant amounts of cash flow and subsequently amass great wealth, that can’t occur without a willing participation from sources outside of the companies themselves. The sources we refer to are (naturally) customers.
So now it can be determined that the source of all wealth is customers. However, this idea can be taken a level further….
Customers aren’t at all interested in having themselves magically appear out of thin air. They don’t care about companies, products or participating unless…well…unless they decide to care. Whether it be something that solves a real problem or a “thing” that they want, a genuine motivation for them must exist.
Hence, through the creation of great services, products and messaging which appeals:
The source of all financial wealth ultimately must be the successful………
“Attraction of Customers“
When we play these thoughts backwards, it becomes clear that there’s really only two moving parts for a company whose owners and employees can experience security and be able to amass financial wealth…
1) The attraction of large numbers of customers who,
2) Collectively purchase a significant amount of the company’s products
There’s only two moving parts to financial wealth!!
ABOUT In-The-Flow: Based in Redondo Beach (near Torrance and Los Angeles), CA, In-The-Flow helps companies maximize marketing online. Whether your company desires to identify and develop a more productive marketing strategy, need some fresh thoughts or something in between, you’ll want to start with us. Our focus is on delivering positive outcomes to our clients and their customers.