In a relatively short period of time the Internet has become accessible and utilized by nearly 75% of the global population. As a result each of us can now potentially “connect” with over FIVE BILLION people worldwide (240,000,000 in the U.S.).
“The US Dept. of Commerce has identified that the # 1 activity on the Internet today is consumers gathering purchase information.”
Millions upon millions of purchasing decisions are being influenced and finalized over the Internet each and every day, often within minutes after a “connection” and subsequent level of interest is formed.
The Internet is where people now go for information to seek solutions for their problems and to fulfill desires. They seek what is helpful to their lives. If a company is merely interested in selling, they tend to move on (run) and do so quickly (fast). However, when they encounter a company that’s genuinely interested in providing solutions to their challenges or desires, a level of trust begins to be formed.
Associated products are then considered with a feeling that “these people truly have my best interests at heart, not just their own” and “I should take a good look at their message and offerings.” When trust is deserved and earned, a product is often purchased and its effectiveness is given an opportunity to speak for itself. When desired results are delivered, customers become “delighted”, return over and over again and also tell their friends. A highly successful business evolves as a result.
“The source of all business success is the attraction of customers!” -In-The-Flow Marketing