Every company should provide something that transcends even its own services and products. That which makes it different…
While performance of services or delivery of products are at the heart of most transactions, there’s usually room for more. Charles Revson, founder of Revlon, provides a great example of what’s available…“In the factory we manufacture cosmetics, but in the store, Revlon sells hope.” In the minds of Revlon and their customers, more than lipstick, perfumes and lotions are sold. An overall positive experience which reaches the feelings level is projected and delivered.
All business owners and decision makers should create similar experiential expectations for customers as Revlon does. To effectively identify, articulate and deliver differentiators to markets is the opportunity. If your product message generates appeal and provides genuine feelings of value to clients, then you can successfully elevate your business to a higher level. It’s how you can create a sense of discovery for clients; new, past and present.
“SEE WELL, LOOK GREAT, HAVE FUN” are three of the elements which distinguishes 9026-Eyes from others in their industry. The owners of the 9026-Eyes stores, Steve Arce and Jen Briggs, are opticians, sell top of the line eyewear and are a fun loving couple. While most of us don’t necessarily think of optician services, fashion and fun within the same thoughts, they’re able to effectively connect the three. These aspects along with superb customer service create a wonderful overall experience to their clients which they’re easily able to convey.
What makes your company and products different from your competition? What is it that you can say to your customer market that expresses how your company IS different?
ABOUT In-The-Flow Marketing: Based in Redondo Beach (near Los Angeles and Torrance), CA, In-The-Flow delivers online marketing to companies. If your company desires to develop and implement a results based marketing strategy, contact In-The-Flow Marketing. We guarantee the results we produce for your company far exceeds your investment…
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Email: Jim@In-The-Flow.com
“The source of all business success is the attraction of customers.” In-The-Flow Marketing
Thank you, this was a great article. I certainly appreciate your ideas. I will work to identify that which does make our company different from other distributors of Eco-friendly products, other than the exceptional customer service we provide. Articles like this help small businesses start thinking of better ways to market their services.
Thank you again,
Thank you Jamie.
Looking for and finding the things that makes our companies different (better) actually helps us to keep improving. It seems to become self fulfilling.
Please check in at any time. We love hearing about how our business friends are doing…
Jim