Archive for the ‘USP’ Category

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Marketing is Expression – But First

By Jim Campbell on February 1, 2013 / Online Marketing, Target Marketing, USP / Leave a comment

Successful marketing begins with clarity… By being clear within our own minds about who our prospective (future) clients are. Then by conveying why they will choose to do business with us versus any and every other option available to them in the industry that we serve. CLICK

Have a Unique Selling Proposition?

By Jim Campbell on April 5, 2012 / Marketing Online, Unique Selling Proposition, USP / Leave a comment

Like the character in our picture, the idea of a Unique Selling Proposition (USP) is to stand out, to gain clients’ attention and make a statement that causes competitors to tremble… What is a USP? It’s the expression of a very unique proposition to customers that is