Effective marketing requires an ability to be virtually in the minds of your specific target audience. For many companies, that intended (and sometimes necessary) market is the affluent. The thought is to consider transforming your business to market to, appeal to and attract the affluent spender. This
Read more →Successful marketing begins with clarity… By being clear within our own minds about who our prospective (future) clients are. Then by conveying why they will choose to do business with us versus any and every other option available to them in the industry that we serve. CLICK
Read more →Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?” “Put. That coffee. Down. Coffee’s for closers only.” Then: “The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…” Also: “These are the new leads. These are the Glengarry leads. And
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