Remember Napster… …the online service which enabled people to illegally trade and download music to their computers for free? I’m sure that you do. You’ll also likely recall that Napster had the record companies, publishers and distributors stumped for years regarding how to combat the piracy of their
Read more →Successful marketing begins with clarity… By being clear within our own minds about who our prospective (future) clients are. Then by conveying why they will choose to do business with us versus any and every other option available to them in the industry that we serve. CLICK
Read more →Though third within the social media hieracrchy (after Facebook and Twitter), Linkedin is clearly the number one platform for online business marketing and networking for professionals. And considering the incredible value it provides, Linkedin for the most part, remains highly misunderstood and underutilized. Linkedin currently has 70,000,000
Read more →A story about entrepreneurship… In Sunday’s Los Angeles Time Business section was a great article about a very young e-commerce company, Nasty Gal, and its rapid climb to success. Nasty Gal is an example of a great idea for a particular niche, doing things right and making
Read more →Because he could be very hard on people around him, Steve Jobs may not have been someone who we’d draw up as a perfect human being. But he sure demonstrated much about what we’re ultimately capable of. That’s the part of Steve Jobs that we should consider
Read more →Being a target for criticism from customers and employees is uncomfortable. Asking to be criticized is even more so… Built into our brains are mechanisms designed to defend against criticism. That’s why we don’t like it. Possessing the ability to overcome our own mental infrastructure, to then
Read more →Every company should provide something that transcends even its own services and products. That which makes it different… While performance of services or delivery of products are at the heart of most transactions, there’s usually room for more. Charles Revson, founder of Revlon, provides a great example
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