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Archive for the ‘Marketing Online’ Category

Are You Accepting New Clients?

Many problems can ruin a company, but there’s one that’s especially deadly – the inability to bring in new clients… The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed

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Time Management? – No such thing… (Part 2)

Time is a valuable resource, but as discussed in “Time Management? – No such thing…(Part 1)“, we don’t manage time, we merely utilize it. We manage our activities. Understanding the distinction between the two seems quite important… Have you ever taken the approach to a day (or

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Time Management? – No such thing… (Part 1)

We weren’t there but have a strong suspicion that the concept of time came to someone’s mind somewhere between when dinosaurs were eating tops of trees, sinners were picking fruit and fire was discovered. It’s probably safe to say that “principles of time management” writings started showing

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Marketing Is An Inside Job

Understanding Future Clients’ Thinking and Behaviors Do you know who your future clients are and where they’ll be coming from? Do you know which platforms they most frequently visit on the Internet? Is your company’s online marketing on the very same platforms that your future clients frequent?

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Have a Unique Selling Proposition?

Like the character in our picture, the idea of a Unique Selling Proposition (USP) is to stand out, to gain clients’ attention and make a statement that causes competitors to tremble… What  is a USP? It’s the expression of a very unique proposition to customers that is

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“Coffee’s for closers” It’s about the leads…

Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?” “Put. That coffee. Down. Coffee’s for closers only.” Then: “The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…” Also: “These are the new leads. These are the Glengarry leads. And

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The source of all financial wealth?

As we know, money (cash) flows and large accumulations of it are thought of as financial wealth. And we also know that said money usually comes to those who either own or are employed by a company that produces or compensates extremely well. However, while companies and

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