Often in garages and kitchens, births of businesses occur with the creation of a service or tangible product which addresses and solves a problem for people. Very near this early time the question, “How big of a problem is it?” is asked and answered.
If the service (product) is new or better than what already exists in the world and the answer to the question is “significant”, “widespread”, “chronic” or something similar, then the company’s first product idea has been created and the existence of a market for it verified….
Work typically then commences to produce the service or product that’s going to assist individuals or possibly other companies that it’s aimed for. The nature of the problem and solution determines how much time and other resources will be required for product development. This tends to fully consume founders.
But there’s another element of thinking that should also be occurring during these early times…
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While the product is being created and finely tuned is also the time to begin planning somewhat further ahead; to begin working on and formulating a long term vision for the company itself. Working with this mindset, especially early, not only assists with product development but also with every other element of the business throughout its life. That business tends fulfills the framework of the company that’s created early in mind. The company then is quite likely to prosper over long periods of time and through numerous product life cycles.
The idea is to envision and develop a mindset and subsequent reality, from the beginning, that the world would lose something important if the company you’re building ceased to exist. To know that you’re not creating just a single product or something mediocre that will do little more than make some money. To know that you’re creating something of scope and truly outstanding that’s going to make lasting contributions throughout its life. To build a company to be proud of that will live on and thrive forever.
It’s been proven that companies who make a lasting contribution make more money over the long run anyway. So building a great company that endures, one worthy of lasting makes it an especially noble and rewarding cause for all involved.
We shouldn’t merely create a product or just start a business. The idea from the very beginning should be to create something bigger and longer lasting than even ourselves; a company built to endure. For a great company to come to being usually starts with visionary thinking. Everything else knows where to go once that’s established.
We can all make the world a better place. And that begins when we “shoot for the moon.”
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